***NSW Government Subsidised places available for qualifying applicants. There is also funding available for small business owners/employees if the business has less than 20 employees or a turnover of less than $2M/year. Please contact College office for more information.

Transform your business with AI learn strategic implementation from ideation to organisation-wide adoption. This comprehensive 8-week course equips business leaders, managers, and entrepreneurs with practical skills to leverage AI across all business functions while building competitive advantage.

Master AI applications for business communications, data analysis, marketing, sales, operations, product development, and team implementation. Learn to write better proposals, analyse business data, create marketing campaigns, optimise workflows, drive innovation, and successfully roll out AI across your organisation.

Each 2-hour session combines strategic frameworks with hands-on practice: create real deliverables you can use immediately from email campaigns to product roadmaps to implementation plans. Covers critical governance, privacy, ethics, and ROI measurement.

By course end, you‘ll be able to: deploy AI strategically across business functions, train and enable teams, measure and prove ROI, establish governance policies, build competitive advantages, and lead your organisation‘s AI transformation with confidence.

Ideal for business owners, managers, team leaders, consultants, and professionals who want to harness AI for business growth. Basic computer skills required; no AI or technical background needed.

Agenda

Week 1: AI Business Landscape & Strategy - Understanding AI‘s business impact, key tools, strategic planning, ROI framework

Week 2: Business Communications - Professional emails, reports, proposals, client communications, tone mastery

Week 3: Data Analysis & Business Insights - Interpret data, identify patterns, generate insights, forecasting, decision-making

Week 4: Marketing & Sales - Content creation, campaigns, customer personas, competitive positioning, sales enablement

Week 5: Operations & Automation - Process optimisation, workflow automation, SOPs, quality control, project management

Week 6: Product & Innovation - Ideation, validation, feature development, UX design, roadmaps, go-to-market strategy

Week 7: Implementation & Team Adoption - Rollout roadmap, training strategy, governance policies, measuring ROI, culture change

Week 8: Course Wrap-Up & Your AI Future - Key takeaways, 100-day action plan, ethical leadership, staying current, next steps

Materials

Laptop with internet connection. Free AI accounts will be set up during first session (ChatGPT and/or Claude). Notebook for strategic planning and notes. Participants encouraged to bring real business challenges to work on.
RECOMMENDED: Paid AI tool subscription (approx. $20-40/month) from Week 2 onwards for professional features essential to business use. ROI typically achieved within first week of implementation. Course materials, templates, and frameworks provided digitally at no cost.

Venue

Campbelltown Performing Arts HS is on Beverley Road, off Chamberlain Street.
Car parks are in the school grounds off Beverley Road.
Co-ordinators (Vicki or Gavin) are located in the single level Administration building next to the Hall, from 7pm to 9pm.
Centre is 1.2km from railway station.